Customers of Pi have recently started to benefit from the installation and roll out of Pi’s new CRM. Some of the benefits for Pi’s customers include automatic email updates of delivery status and a service ticketing system that records service calls and provides automatic updates as the ticket is resolved. Having researched all the commercially available CRM systems on the market, Pi concluded that the generic nature of the content and the cost of customizing them to Pi’s specific needs meant that it would be more cost effective to commission a bespoke CRM.

Opting for a Cost Effective Bespoke CRM

In collaboration with Scoped Solutions Ltd., Pi designed a CRM to include stock control, service tickets, price list generation, manufacturing control, and the more typical sales management functions. The CRM is now embedded throughout Pi and customers are already seeing the increased efficiencies it has brought with reduced delivery times and faster resolution of service tickets. Pi’s manufacturing manager Ian Bailey, who when asked about the effect of the CRM on the manufacturing function, said: “I love the stock control aspect of the CRM. Tracking orders from sales review, through to manufacturing, inspection and eventual shipment is much easier than previously and the automated email update on deliveries to our customers has helped them enormously.” Pi plans on a further stage of development of the CRM to increase it’s effectiveness in key areas with the aim of further improving outcomes that are important to its customers.